Advertise to prospective college students and families. Focus on the best strategy and get closer to your audience.

The most successful and affordable targeted advertising solutions from the industry experts.

 

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Reach college students on any campus in the country utilizing advanced mobile advertising tactics that generate real leads and conversions.

You need a marketing strategy that’s affordable and a partner that’s invested in your success year after year. 

That’s where we come in.

Hundreds of companies trust us to deliver multi-channel marketing strategies that generate results.

Advertise to prospective residents no matter where they live, study, and play. With advanced capabilities in digital, email, social, location media, out-of-home (OOH), and print advertising, we have a solution for you.

 

Strategy

Strategic Marketing Plan

At College Marketing Group, we create holistic, one-of-a-kind campaigns for brands, advertisers, universities, and more to reach college students and their parents.

Creative

Creative Services

CMG’s team of copywriters and designers develop targeted messaging and attention-grabbing design for any customer lacking the necessary resources.

Social Marketing

Social Media Marketing

Using Facebook, Instagram, TikTok, and YouTube to engage and connect with college students.

Mobile Ads

Programmatic Advertising

Engage with students online. Digital marketing is the thread that ties your college marketing strategy together. We offers a wide variety of services that can help your business increase brand awareness, drive traffic and convert leads.

 

Geofencing

Location Media

Build Experiences. Become Unforgettable. Allow our team to bring your brand to life by connecting you face-to-face with college students — On-campus advertising, college brand ambassadors/street teams, event activation in urban areas, street promotion, and experiential guerilla marketing.

Email

Email Marketing

One of the most effective digital marketing tools. It takes some knowledge and trial and error to create a winning email campaign, but once you do, you’ll wonder why you didn’t start sooner.

Explore CMG’s offerings to see what is possible.

Marketing Master Student

Marketing Master

Student Focused

Programmatic, Social Ads, and Email Marketing

$2,849/month

This elevated package offering also incorporates a student email campaign. This hyper-targeted approach focuses on scaling well-performing campaigns bringing even more results. Our database of current student email addresses is updated at least every 30 days.

Marketing Master Parent

Marketing Master

Parent Focused

Email Marketing and Programmatic

$2,899/month

We average approximately a 20% open rate (this can fluctuate depending on the campaign, the subject lines, etc.). We average between 1.5% and 2.0% CTR. Both are above the industry standard. We also retarget anyone who opens the email with digital display advertising. This is a great way to reinforce the message to those who expressed interest. These ads are served on mobile and desktop across thousands of websites and apps,
and we serve multiple impressions to those who opened the email.

Additional Offerings

TikTok Ads
Snapchat Snapchat Ads
Email Marketing
Email Design
Influencers
Brand Ambassadors
Posters
Creative Services for Location Media
Kiosks
Marketing Strategy Consulting

We help businesses reach the college audience every step of the way.

Marketing Timeline

The Right Choice

“Since 2018, RISE Real Estate has turned to the team at CMG to execute digital marketing campaigns that deliver results. Through the effective use of email marketing we’ve promoted student housing property tours and special leasing opportunities to target audiences. The team at CMG is professional, responsive, and results oriented!”

Fania Braaf

Marketing Manager
Rise: A Real Estate Company

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